Staffordshire County Council launches new logo


  1. Philip John

    21st September, 2009 at 10:18 pm

    You have got to be kidding me! £7,000 for a logo?!

  2. Robthedog

    21st September, 2009 at 10:26 pm

    Looks like a Wonder Bra advert to me

  3. Barry Scott

    21st September, 2009 at 11:04 pm

    I’m sorry but I could have designed that exact same logo for a fraction of the price.

    If anybody’s interested, £4k and it’s yours! ;)

  4. Unconcerned Citizen

    22nd September, 2009 at 6:26 am

    7 grand is quite shocking.
    Its nothing other than the staffordshire knot – and the font appears to be a ‘bog standard’ or ‘common or garden font’.

    I have a fleeting interest in art –
    The claims the logo
    “reflects the pride the new county council has in Staffordshire and the fact we are here to serve our communities'”
    is complete tosh. im not claiming they don’t care – just that the design doesn’t appear to be reflective of this.

    I have no problem with authorities updating logos but 7000 isn’t value for money.
    Who designed it ? that logo isn’t even a days work in a vector art package.

  5. Classcrisis

    23rd September, 2009 at 12:46 pm

    We sure are proud to live in Staffordshire now we’ve seen that logo.

  6. Geoff from Byker

    23rd September, 2009 at 10:19 pm

    Seven ‘kin grand! How do they sleep at night


  7. Classcrisis

    23rd September, 2009 at 10:56 pm

    They sleep soundly.

    They’re proud of this. They posed for photo’s and wrote a press release about it. Look at them in the picture all smiles, the smug “look what we’ve done! Aren’t we great!?” sort of smiles you see Cilla Black or June Whitfield wearing just as inappropriately on adverts for money when you’re dead.

    Look at the photo, 18 people who despite appearing to be sighted and with a full set of thumbs, access to computers and a warm office to work in have blown £7000 on a logo that could have been knocked up in 10 minutes by a school kid.

    Who got the £7000? We bet they got a buzz off raising the invoice. Can we get jobs doing this kind of thing?

    Can we get ourselves on the 18 strong logo buying team, is it 9 -5 or flexy?

    Are these people making fun of us? Deliberately yanking our chains?

  8. Wyrdtimes

    24th September, 2009 at 11:55 am

    £7k is an outrage, but I’m glad they’ve kept the knot at least – so many councils try doing something modern and it nearly always ends up looking terrible and having no meaning.

    Think of the Olympic logo and see the bright side :)

  9. Asellus aquaticus

    23rd October, 2009 at 9:58 am

    I see that the Staffordshire knot has now been discovered to be around 500 years older than previously thought. What a coup for the County… But… I’m not sure if I’m missing something, but as knots go… I can’t help feeling that it’s not the most awe inspiring one I’ve ever come across. I was in Portsmouth over the summer, and saw some tremendously impressive maritime knots.

    I’m just finding it a bit difficult to get excited about proof of the existence of a knot that was probably invented four minutes after the invention of string.

  10. Steveengland

    2nd November, 2009 at 12:09 pm


    Speaking from a designers perspective the £7000 is not what offends me. (We don’t know exactly what this was for. I suspect it was for a little more than just drawing the logo.) My main concern is how bad the logo is. The old one was terrible. This is not much better. I dread to think who made the final decision on the logo. Probably a committee of people with no idea about good design. There are fundamental problems with the logo which should not have seen the light of day. The knot image is too detailed. Have a look at how the detail disappears when it is reduced down Then we have the colours, font choice and typographic layout – all very amateur and naive.

    A great example of a bad design brief (probably), sub-standard design and ill-informed final choice. I would expect nothing less from our County Council.

  11. Wyrdtimes

    2nd November, 2009 at 2:24 pm

    Can see your point Steve.

    Does kind of make a mockery of “the creative county” tagline…

    Personally I think they should have thrown it open to the people of the county to come up with something. For a prize of 5k or something. The schools and colleges could have been involved – could have been turned into a real event.