Lichfield-based Midlands Co-operative appoints new deputy chief executive

Tony Carroll

Tony Carroll

Lichfield-based Midlands Co-operative has appointed Tony Carroll as deputy chief executive.

His new role will see him taking on wider responsibilities, in addition to his current responsibility for the Society’s Retail business.

Tony joined the Society in 1987 as Food Area Manager, quickly rising through the ranks by holding successive positions as Group Manager in (1990), Group Manager for superstores and supermarkets (1996), Food Operations Manager (2000), Retail Operations Controller (2001) and General Manager – Retail (2005) before taking up the new position of Deputy Chief Executive this year.

With over 30 years in the retail sector, Tony has many achievements to his name, including the major expansion and growth of Retail sales and profitability and significant improvements in store standards and operating processes.  Following Martyn Cheatle’s appointment to the role of Midlands Co-operative Society Chief Executive, Tony’s potential for contribution to the broader Society has now been recognised.

Tony said:

“I’ve been fortunate enough to have experienced a progressive career, which has not only given me a thorough grounding in the retail environment but also a detailed understanding of the Co-operative Movement, its issues and values.

“My focus on building the success of our retail division over recent years will continue but, in addition, I am looking forward to taking a more active role in planning the wider strategic direction of our Society and the Co-operative Movement in general, which is currently experiencing a renaissance in the minds of many consumers.  I am looking forward to what I’m sure will be a new challenge and some exciting times ahead.”

Martyn Cheatle, the Society’s Chief Executive, said:

“Tony’s drive and enthusiasm for Midlands Co-operative’s Retail business are a real credit to him.  He has made a major contribution to what is the Society’s largest business sector and I am sure that, by taking on this additional role, he will also have a significant input into the success of the wider Society.”

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