Cathedral sprint race returns to Lichfield for another year

Lichfield Dash 2010The Lichfield Cathedral Dash has been confirmed for Saturday 17th July 2010 and with a new sponsor.

The 430-metre sprint started in 1998 and was inspired by the sprint around The Quadrangle at Trinity College, Cambridge which featured in the Oscar-winning film Chariots of Fire. The Dash is a challenge of speed and ability where those who take part aim to complete the sprint within the 58 seconds it takes the noon bells to chime.

A whole morning of sporting activity precedes the Dash which this year is sponsored by Salts Techstep. Included are a 100m sprint for 8-15 year olds, a junior 400m dash and a cycling sprint. There will also be a Lichfield Chamber of Commerce ‘Business Baton Relay’ for local firms to raise money for charity.

Proceeds from the day will go to local charity St Giles Hospice and anyone wishing to take part should contact KP Events.

Kevin Wilson, Founder of The Dash and a Director of organisers KP Events said “Sometimes is hard to believe that the Dash is in its thirteenth year. But its longevity is due to it being a one of a kind and I’m delighted that Salts Techstep is sponsoring the 2010 event. The 2010 Dash the best it has ever been, an event Lichfield can be proud of and will help put this Cathedral City on the map.”

Adrian Priest, Senior Product Manager at Salts Techstep said “We are delighted to be supporting this truly unique event. At Techstep we speak to many sportsmen and women who use the latest technology, research and guidance to fine-tune their bodies but it was the ‘Corinthian Spirit’ of the event that caught our imagination. We wish everybody taking part the best of luck and hope the whole of Lichfield supports all the competitors.”

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