Lichfield has been chosen as one of 300 places in the UK to receive funding to boost high streets.
The Town Team Partner areas will get £10,000 as well as access to advisor and mentors to boost trade in retail centres.
The news is a welcome boost to Lichfield after it missed out on being one of the cities and towns selected as part of the Portas Pilot initiative.
Lichfield MP Michael Fabricant said: “This is the start of what I am sure will be a constructive partnership between over 30 local traders and organisations and the Government.
“Being able to access funding and a range of resources will help the group in their work to improve the city centre experience for both visitors and residents of Lichfield.”
At the start of 2012 Lichfield City Centre Coordination Group came up with plans for how it could revitalise Lichfield city as part of an application for the Portas Pilot scheme.
Richard Lewis, President of Lichfield Chamber of Trade & Commerce, which is a member of the group, added: “It’s fantastic news that we are now Town Team Partner. The funding and support will help us in our aim to make Lichfield’s retail centre more attractive to shoppers and visitors.”
Following the announcement, Lichfield City Centre Coordination Group will now be known as the Lichfield Town Team.