A Lichfield company has confirmed that a fifth generation of the family-owned firm has joined the business.
James Price, 23, has begun an apprenticeship at Arthur Price – the firm behind cutlery for the likes of Concorde, the QE2, the Savoy Hotel, the Royal Family and even the Beckhams.
His new role sees him follow in the footsteps of father Simon, who is currently CEO of the 110-year-old business.
“Many people are attracted by our history and it is very humbling to merely be a custodian of this great company,” Simon said. “Indeed, our strapline ‘Be Part Of The Family’ is most important to me and I think it sums everything up.
“Arthur Price is a family of people and this is the main reason why the business is getting stronger in these difficult times. This, together with a broad and robust range of quality products and excellent customer service, means everybody contributes to our success and I know James understands and appreciates this and he will be working hard to learn about this proud company.”
James added: “I’m delighted to become the fifth generation Price to work for the family business.
“Not many companies have the privilege of such longevity, especially in these difficult times, and it is a testament to everybody in the business that we find ourselves in such a unique position.
“My father has done a fantastic job in changing the business from being simply known for expensive cutlery to a much bigger brand. I hope that for many years to come, the business will allow me to contribute to this amazing British institution.”
James graduated from Sheffield University with a Masters Degree in Business and has been honing his skills working in a direct marketing agency.