Lichfield company creates tailor-made bike for Savile Row

A bike made in Lichfield is set to take centre stage at a celebration of the Tour de France.

The Vickers Bicycle Company have just put the finishing touches on a bespoke bike for Savile Row tailor Richard James.

The bespoke bike

The bespoke bike

It will go on display at the store from June 30 to August 3.

Ian Covey, from Vickers Cycle Company, said: “What makes the bike particularly special – possibly even unique – is that it’s style inspiration comes from a suit in Richard James SS14 Sundown collection. As far as we know, this is a first for Savile Row.

“We worked hard to ensure the bike captures the spirit of the suit in terms of its style, its application and the quality of finish.

“To that end, we digitally sampled the colour of the suit to create a custom paint and you’ll find other elements there too – the sequinned espadrilles worn by the model in the Brooks England cotton canvas saddle and the subtle use of coloured spoke nipples.”

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Founder of LichfieldLive and editor of the site.