Report backs plan to replace Lichfield city centre shop site with apartments

A report has backed plans to transform the site of a former shop in Lichfield into apartments.

The former What! store in Lichfield. Pic: Google

The former What! store in Lichfield. Pic: Google

The location previously housed the What! store on Cross Keys.

Developers hope to demolish the existing buildings and create two four-storey new ones with 34 apartments and two retail units.

Lichfield Civic Society had raised concerns over the character of the development, but Lichfield District Council’s conservation officer has not objected to the proposals.

A report to a meeting of the planning committee next week added: “Economically, the development would facilitate the re-use of an underused brownfield site, offer a development opportunity and bring additional residents and potential customers into this edge of the city centre.

“The provision of two retail units will maintain an element of commercial offer.”

Founder of LichfieldLive and editor of the site.


  1. Aaron

    15th February, 2016 at 12:36 pm

    More downtown housing that we don’t really need. The Civic Society needs to entice people into Lichfield town center, not drive them away to Tamworth, Burton and Birmingham.

    Is anyone going to be able to afford these apartments?

  2. Mark

    15th February, 2016 at 2:49 pm

    Just look at the complete white elephant opposite the new Premier Inn. Hideous architecture, massively overpriced flats that they are now struggling to sell with long to be empty retail space now Tesco has pulled out! No more of this please!

  3. Simon

    16th February, 2016 at 8:15 am

    The council appears to be scared of developers.

    They are destroying Lichfields uniqueness.

    We need to have a public consultation about home building in Lichfield. Developers put up houses, never complete remedial works and the council do not force them to fulfill their obligations.

    It really is a disgrace and must stop.

  4. Owen Franks

    16th February, 2016 at 9:17 am

    Makes a change from developments for the older generation though. What is really needed is affordable housing for the younger generation (and first time buyers), that don’t go to buy-to-lets. So many people are moving away from Lichfield as a result of the inaffordability of housing!

  5. Toast of Lichfield

    16th February, 2016 at 11:19 am

    Back when my wife & I were renting (only managed to buy our first home last summer thanks to sheer luck of finding a decent sub-£200k property in Lichfield), we noticed that a lot of the newly built/converted flats have gone straight onto the rental market and they’re struggling to be filled because of the price they’re expecting. Look at the apartments on Tamworth St, the ones above Ego on Bird St, the ones already mentioned opposite Premier Inn and others. They’re overpriced, the demand is there but not at the premium price point the developers want to charge. You’ve got wealthy buy-to-let landlords buying some of them and then expecting to be able to let them out at £800-1000pcm, for a 2 bed FLAT! Which is simply unachievable for most looking to rent in the area.

    If you hadn’t already noticed, there are plans to convert the old Social Services building into more luxury apartments, that’s if planning permission is granted (let’s face it, it will)