The new manager of the Lichfield Business Improvement District has promised the initiative will make a real difference.
More than 79% of city centre companies backed the proposal for the BID last year.
It means they will pay a levy which it is hoped will generate around £1million over five years to spend on boosting footfall in the city.
Money has already been spent on street entertainers as part of the build up to Christmas, as well as ‘guardians’ to help marshal the taxi rank during New Year’s Eve.
In a newsletter to members, Lichfield BID manager Morag Pringle, said the future was looking bright.
“This is just the start of our activities and you will see much more over the course of our first year,” she said.
“These are exciting times for Lichfield, with many activities and projects planned.”
Among the initiatives being developed within the first year of the BID are: