Ducks in Lichfield and Burntwood are becoming healthier after figures revealed the number of people feeding them bread has dropped.
The Canal and River Trust has just published the results of a year long campaign to change the treats we serve up to feathered friends.
The charity had called on people to swap bread for healthier food such as seeds, lettuce and peas which are more like the natural diet for a duck.
Figures have shown a 10% drop in the number of people feeding them break in the West Midlands.
However, the charity says more than 3.5million loaves of thrown into canals rivers and ponds across the UK every year.
Paul Wilkinson, senior ecologist for the Canal and River Trust, said: “We’re really pleased with the public response to our campaign so far and the way people across the Midlands are changing their duck feeding habits.
“But there’s still work to be done and still too much bread is being dumped in the waterways. We need more people to get the word out and encourage everyone to feed the ducks sensibly.
“It only takes a few simple changes such as swapping bread for healthy food that is closer to a duck’s natural diet – like oats, corn or peas. If everyone avoids going to the same duck-feeding hotspots and exercises portion control that would also make a big difference.”
Uneaten soggy bread can also cause a build-up of bad nutrients which can lead to greater algae growth, spread disease and encourage pests such as rats.
The charity is giving away a free booklet with tips on the right food to feed the ducks. To receive this, along with a free Quack Snack pouch to store healthy duck treats, text QUEST to 70123.
For more information on the campaign visit www.canalrivertrust.org.uk/ducks.