MP hoping Government funding will change perception of Lichfield being off the beaten tourism track

Lichfield’s MP says he hopes Government funding will help make the city a tourism destination which is no longer “off the beaten track”.

Michael Fabricant MP

Michael Fabricant MP

Michael Fabricant made his comments after a House of Commons debate on the issue.

The Conservative MP told the he Parliamentary Under-Secretary of State for Culture, Media and Sport, David Evennett, that too many coach operators viewed places like Lichfield as being off their usual itineraries.

Mr Evenett responded: “Thanks to the Chancellor, we have the £40million Discover England fund to incentivise the development of world-class itineraries.

“I hope that areas will be looking to make applications to see that we get tourists to their parts of the world.”

Mr Fabricant said he was committed to supporting Lichfield’s bid to get more visitors into the area.

“Visit Lichfield have been doing a great job promoting the city as a tourist destination and new hotels and wonderful restaurants and pubs have all helped in this regard,” he said. “But still, many coach operators say that we are just too far off the beaten track of Oxford, Bicester Shopping Village, and Stratford-upon-Avon – well-trodden tourist destinations.

“With the weather warming up, I hope we are able to make full use of Government funds available to promote our area and, if not, I will try and help access any money available.”

Founder of LichfieldLive and editor of the site.