The Lichfield Food Festival has been boosted by the confirmation of two sponsors.
The event takes place on August 27 and 28 and will feature culinary treats, including demonstrations by Great British Bake-Off contestants Howard Middleton and Ali Imdad.
Tempest Ford and Central England Co-operative have agreed to be the headline sponsors for the festival.
Martyn Cheatle, Chief Executive of Central England Co-operative which has now backed the event four times, said: “We are pleased to be involved in such a major event in Lichfield’s social calendar – one that attracts thousands and thousands of visitors from across the region and allows us to be part of something that is a celebration of local producers and suppliers.
“It also allows us to celebrate the fact that this is where our Business Support Centre is based and our community ethos emanates from across our trading area.”
This is the first year Tempest Ford has sponsored the event and they have rebranded one of their vehicles with the Lichfield Food Festival logo.
Managing director Brian Carruthers said: “This festival has proved increasingly popular over the past few years and has enormous potential for the future in terms of bringing large numbers of visitors to our beautiful city to enjoy the food on offer and to visit Lichfield’s historic attractions.”
Other businesses backing the event are MCL Create, Tippers, Taste of Staffordshire, Lichfield Chamber of Trade & Commerce, The Smile Centre, Poms Kitchen & Deli and The Best of Lichfield.
Morag Pringle, Lichfield BID manager who is heading up Lichfield Food Festival Committee, said: “We’re ever so grateful to all our sponsors for their support.
“We couldn’t do it without them, and we’re thrilled that so many local businesses and organisations have got involved this year. It means we can present a fantastic event that’s bigger and better than previous festivals.”
The festival will also feature a food market which sees the city’s streets transformed with culinary stalls and street food providers.
Jon Arrowsmith, director of Cocker-hoop Creative which is organising the market, said: “This year’s market is set to be our biggest yet, with 150 stalls and counting. We’ve got a great selection of traders, bringing a diverse mix of food and drink.
“We’re looking forward to a selection of Caribbean, Middle Eastern, Mexican, Polish, Malaysian and Chinese street food. We’ve also got a pizzeria, and pop-up coffee and alcohol bars, as well as producers selling olives, chutneys, artisan bread, cheese, homemade tarts, cakes, fudge and so much more.
“We’re also busy putting together plans for the live cookery demonstrations at Lichfield Cathedral that will be headlined by Great British Bake Off stars, as well as chefs and bakers from across the region.”
For more details visit the Lichfield Food Festival website.