Warning for retailers after trading standards investigation into illegal sale of electronic cigarettes to underage customers

Retailers in Lichfield have been visited by trading standards as part of a crackdown on the sale of electronic cigarettes to people under 18.

Visits were made to a number of retailers across Staffordshire after an investigation found four out of 17 visited across the county sold items to youngsters.

Gill Heath, Cabinet member for communities at Staffordshire County Council, said: “Our trading standards teams are working closely with businesses and retailers to make sure they understand the rules around the sale of e-cigarettes and vaping products.

“While the majority of businesses in Staffordshire are selling these products responsibly which is great news, we would remind retailers that there are fines of up to £2,500 for anyone caught selling them to anyone aged under 18.

“Our teams will continue with operations like this to help protect consumers and anyone with information on businesses selling these products illegally can contact them on 0300 111 8000 or the confidential hotline on 01785 330356.”

The crackdown comes as part of a national investigation which saw 634 shops visited – with 40% found to be selling products to underage customers.

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