We Love Lichfield has been boosted after the Turnpike pub on Boley Park agreed to make the fund its charity of choice for 2017.
The newly-refurbished pub will kick off its fundraising efforts at a St George’s Day celebration on Sunday (April 23).
New franchisee Martin Swinden has recently taken over the pub. He said: “It’s important to me that Turnpike is a hub, a venue for the local people and an integral part of the community.
“I’ve seen the great work We Love Lichfield do help make the community a better place and I simply want to make my contribution and give something back.
“We’ll be holding various events to raise money and to start it all off is a fun-packed day on Sunday.
The event kicks of at noon before visitors have the chance to enjoy a special English menu and games.
“We ask everyone to come dressed in fancy dress,” Martin added. “It’s all about having fun and helping raise some money for our local area.”