Market traders urged to back Lichfield city centre initiatives after crowds turn out to watch big screen

Market traders have been urged to embrace efforts to bring new business into Lichfield after a temporary giant screen was put up in the city centre.

Hundreds turned out across the weekend to watch events including the Wimbledon tennis finals.

The big screen in Lichfield city centre

The big screen in Lichfield city centre

However, there had been criticism from some traders as the screening had meant the relocation of stalls on Market Square.

But Liberal Democrat Councillor Paul Ray said it was important they were looking at the bigger picture.

“I am aware of the objections of the Lichfield market traders to having to be relocated from the Market Square to make way for the screening of the Wimbledon tennis finals and the British Grand Prix,” he said. “I went down to the Market Square to see the tennis on Sunday and I was impressed about how well it was attended.

“I support the comments made by David Smedley, the Leader of Lichfield City Council – the market is very important to Lichfield and it is accepted that, on this occasion, a short amount of notice was given of the relocation.

“But I do urge the market traders to embrace initiatives like this because if they are successful they will bring more customers and money into Lichfield for everyone’s benefit.”

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Founder of LichfieldLive and editor of the site.

5 Comments

  1. Ann

    17th July, 2017 at 4:45 pm

    I believe the real issue here was about the lack of consultation by the council with the Market traders.

  2. Adam Elsdon

    18th July, 2017 at 9:39 am

    The traditional stall market traders are hardly going to “embrace” been pushed out of the market square, they are businesses trying to make a living, with a handful of street food and drink stalls replacing them.
    A forward thinking planned approach by this council to help local new and established small businesses and traders would be welcome to offset the effect that the proposed new Friarsgate shopping centre with its big retail names will have on its existing retail environment.
    A no notice event benefitting its organiser and a few stalls, while enjoyable for those in attendance is not a useful long term strategy.

  3. Steve

    18th July, 2017 at 2:43 pm

    It would be very interesting to hear from local traders, if this boosted their earnings.

    I wonder if there will be any figures calculated.

    It would also be interesting to hear, if there was an increase in parking fines, during these events.

    I have been caught a couple of times, spending a little longer than I planned. Returning to a fine attached to my car.

  4. medici2471

    18th July, 2017 at 8:21 pm

    It seemed like most traders had boycotted the event, though surely a move into adjoining streets with increased footfall due to the entertainment would have benefited the traders?

    More significantly a local food & drink outlet complained that having paid into Lichfield BID they had put on an event with competitive pop up food and drink stalls and his trade was badly hit.

  5. Darryl

    19th July, 2017 at 6:24 pm

    Any reason the screen couldn’t have been put in front of the cathedral? The grassed embankment is a natural amphitheatre.

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