Back in February I posed the question of whether churches should standardise their charges. One of the arguments against my views claimed that the church couldn’t be classed as a business.
Well if the church isn’t behaving like a business then I’m not quite too sure why the Lichfield Diocese now part of a group working with marketing experts to promote church weddings.
It’s this sort of news which shows that this religious institution is shuffling forward with the times and recognising that it needs to change in order to best serve a congregation.
But if a business and marketing strategy can be used to attract customers to the church, then surely it has a duty to operate in a similar manner when it comes to the costs of services such as weddings?
Perhaps the new ad campaign will address some of the issues surrounding hidden costs in church services?