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Some of the South Staffordshire College L3 Business Course students who were involved in creating a campaign
A wide range of support and information for carers will be available at an event in Lichfield. Agencies from across the district have joined forces to host the event as part of the nationwide Carers’ Week celebrations taking place in June. On June 12, from 10am-4pm, representatives from agencies – including Carers Association South Staffordshire, South Staffordshire Primary Care Trust, Staffordshire County Council, and Lichfield District Council – will be on hand at the Three Spires Shopping Centre in Lichfield to offer free expert advice and point carers in the direction of support and useful information. To make sure lots of carers stop by on the day, Lichfield District Council, and their partners, has called on the services of South Staffordshire College students to add a totally fresh perspective to the joint agency event.  As part of their brief, the 14 business studies students were asked to think up a funky and eye-catching promotional campaign that encourages lots of carers stop by on the day. Helen Spearey, Strategic Director of Community, Housing and Health, said:
“All too often people don’t even realise they are carers and that they could be benefiting from support – such as grants and advice. This is why we wanted to make sure our Carers’ Week event grabs people’s attention. And, who better to come up with a marketing campaign than students? We’re really impressed with their ideas, and have decided their tagline, ‘Carers – the UK’s hidden heroes’, gets the message across. We will also be feeding their ideas into eye-catching posters, leaflets and giveaway pens.”
Pauline Stevenson, L3 Business Course Tutor at South Staffordshire College, added:
“This project is a marvellous way for my students to learn about how to run a real promotional campaign, and it has been an invaluable experience. They have come up with lots of interesting concepts and are looking forward to seeing some of their ideas turned into reality.”
The event is part of the nationwide Carers’ Week campaign, running from June 8-14, which highlights and celebrates the incredible contribution carers make, and aims to remind carers that there is support out there if they need it. Marie duQuesnay, Lichfield District Director of Social Care and Health, said:
“By holding this event we hope to raise awareness amongst all of the community about how important carers are and what they do – often behind closed doors. It’s all too easy for people not to recognise the contribution carers make.  They often don’t have time for themselves, even to ask for help and that’s why it’s important that we hold these events.”
If you are a carer, or know someone who is, contact Carers Association South Staffordshire (CASS) on 01785 606675 or visit


Founder of Lichfield Live and editor of the site.

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