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Lichfield tourist information service up for top award

visitlichfieldLichfield District Council is celebrating the news that its tourist information service has been chosen as a finalist in the Heart of England Excellence in Tourism Awards 2009.

The awards, funded by Advantage West Midlands, celebrate the diversity of tourism in the West Midlands.

Councillor David Smith, Leader of Lichfield District Council, said:

“We’re delighted to be finalists for such a prestigious award. It confirms the hard work of the Tourist Information Centre and Visit Lichfield teams, both providing a top notch service to our visitors, and behind the scenes running of our website, hosting events – such as the recent heritage weekend, and creating promotional material to encourage more people to visit Lichfield. The nomination reinforces our commitment to promoting Lichfield District as a top visitor destination.”

Judges have said they face the toughest year of judging ever to find winners in each of the 20 categories.

The council now has a nail biting wait and will find out if they have won an award at a glittering ceremony on October 29. Hosted by BBC presenters Suzanne Virdee and Nick Owen, the awards night will take place at Birmingham’s International Convention Centre. 

Tourism West Midlands Chairman, Brian Summers, said the sheer breadth and diversity of entries had proved a challenge for the judges in choosing a shortlist. 

He added:

“I am delighted to say we have been spoilt for choice this year, with every category having a number of strong contenders, but it has made choosing finalists very difficult. 

“The awards will be a celebration of the Heart of England region and I am looking forward to congratulating not just the winners, but all the entrants for taking part.”

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