strokecomedyclubA comedy club in the city has a new look after a redesign of their website by a Lichfield business.

The Stroke Comedy Club – which sees top comics perform at the George Hotel each month – has seen their online presence given a makeover by Roxbourne Marketing and Design Services.

The revamped site – at www.strokecomedy.com – features details on forthcoming acts and ticket information.

Roxbourne’s managing director Alexander Bullivant said:

“We wanted to include everything that people would need to know on it – how to get tickets, directions, who’s played there before, what the club is like, etc.

“The main objective was to truly represent the club’s popularity and success with a high quality website, the way it was before did not do the club justice at all – you would never have believed the shows are always packed out.

“Ken Jenkins the club manager is now proud to talk about and promote his website unlike before the revamp, and the task of convincing some of the best London-based comedians to take the long road to Lichfield will be easier now, with greater confidence that it’s both a professionally managed club and it will be packed out. The new website was designed to help ensure the shows are always sold out and to help the Stroke Club progress to putting on more than one show a month.”

But Alexander added that it wasn’t all about how the site looked. He explained:

“We designed it from a function view point rather than a certain look – it had to be fast loading, easy to use and navigate, but also simple to update and have a system for managing show dates and supplying them as RSS feeds to subscriber’s emails. We optimised the site code and content for search engines and added buttons for people to add it to favourites, Facebook,  Twitter, etc, and designed a crisp new logo with a showbiz feel.”

Founder of Lichfield Live and editor of the site.