Pete Whitmore and Gary Brooks

A Lichfield supermarket celebrated its 25th anniversary with a day of celebrations.

Customers at Midlands Co-operative’s Boley Park store were treated to entertainment by a Clarinet Ensemble from the band of the West Midlands Fire Service, free face painting, a colouring competition and balloon modeller for children, food tastings, product giveaways and 80s staff fancy dress to turn back time to the store’s first year.

Local community groups also had the opportunity to enter a competition to win one of twenty-five, £50 cash donations and customers also benefited from £4 off their first £20 spent on shopping.

Store manager Gary Brooks said:

“The team worked very hard to make sure everything everyone enjoyed the day and that all customers received a great service and shopping experience. We had a fantastic turn out and people gave us very positive feedback on the store’s new look, light and airy feel and how convenient it is to shop at the store. Some of them have been Midlands Co-operative customers for 25 years and it was great to hear their stories and give them something back.

“We are encouraging community groups to continue entering our free prize draw which will see 25 groups winning one of the £50 cash donations. Entry forms will be available in-store and the offer closes on Tuesday November 17.”

The store has been completely remodelled following a £600,000 refurbishment. Improvements were made to the in-store bakery operation so baking is visible to customers, and to the café which has been given a full makeover. All the tea, coffee and hot chocolate now served in the café are Fairtrade. The store recently gained the ‘highly commended’ award in the Fairtrade category of the Lichfield Chamber of Trade and Commerce Awards which was voted by local shoppers.

As well as being the store’s anniversary, the fun day also marked the imminent retirement of the store’s original manager who opened it in 1984. Since then Pete Whitmore has progressed his way through the ranks to become the Head of Food Operations in Retail at Midlands Co-operative Society and will be retiring October 30.

Founder of Lichfield Live and editor of the site.