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“We would urge people to think about the amount of alcohol they drink during the festive season and follow tips on how to stay safe and healthy. “The PCT is working to reduce the number of alcohol related harm cases and promote what negative effects alcohol can have not only on an individual’s health and well-being but also on that of their family.”Over a quarter of the population in the West Midlands drink above the guidelines for lower risk drinking – no more than 3-4 units per day for men (drinking about two pints or two cans of normal-strength lager or beer on a regular basis) and no more than 2-3 units daily for women (regularly drinking about a large glass of wine or three single measures of spirits). Drinking above these levels can increase your risk of heart disease, breast cancer, liver disease, stroke and other diseases. Drinking above lower-risk guidelines can also impact on your ability to get a good night’s sleep and affect your general day-to-day health. To find out more information about alcohol units or the Know Your Limits campaign visit www.nhs.uk/units.