The Great British Seaside is set to be celebrated at an event near landlocked Lichfield.
The 31st Newborough Well Dressing takes place on May 3 and will see four well boards go on display, featuring depictions of lighthouses, donkey rides and other seaside images.
Well Dressing has taken place in the village since 1978, following a time-honoured tradition which is believed to have its origins in Derbyshire.
A floral display at All Saints Church will also support the Great British Seaside theme with around 20 floral displays which will be available to view from May 1 to 5.
A spokesperson for the event said:
“The Flower Festival, which follows the theme of the Well Dressing, takes a team of 25 people around 100 hours to produce and is always a highlight. In the past, with topics as diverse as musicals and Shakespeare, All Saints has seen some highly creative displays in church. One year saw a floral model of Joseph and his Amazing Technicolour Dreamcoat and also a floral display of the Sound of Music!”
All Saints also holds a family service at 10.30am to open the event on May Day and this year Newborough welcomes two bishops who will join the Reverend Alex Mann to conduct the service – the Right Reverend Gordon Mursell, Bishop of Stafford and Bishop William Mchombo from Eastern Zambia.
The service will be followed by the crowning of the May Queen and the Blessing of the Wells.
The 2010 Newborough Well Dressing May Queen is Jessie Sale, while the princesses are Megan Roach, Camilla Atherton, Chloe Boothby and Sarah Deakin.
Outside All Saints, the Well Dressing event in Newborough will see a host of activities and attractions. Traditional May Day activities continue with the Needwood CE (VA) Primary School maypole dancers who will perform throughout the afternoon.
Other attractions this year include the Uttoxeter Town Brass Band, Touch of Life urban dance crew, the Air Ambulance Simulator Pod, Smash the Crockery and Hearing Dogs for the Deaf. There will also be lots of stalls and activities within the school grounds including a bouncy castle, face painting and tombola.
Money raised from this year’s event will be donated to local groups including the Newborough CE (VA) Primary School PTA and All Saints Church.