The latest stage of a road safety campaign near Lichfield has begun.

A series of eye billboards have been put on the A38 between Fradley and Hilton to remind motorists to keeptheir distance from the vehicle in front.

The posters have been put up as part of a year long initiative to urge people to take extra care on the stretch of road.

The campaign began in late 2009 with a poster reminding motorists of the dangers of talking on mobile phones. The second phase featured a billboard reminding motorists and passengers to wear their seat belts.

Staffordshire County Councillor Mike Maryon, Cabinet member for Road Safety, said:

“This high profile campaign drives home a powerful message to motorists travelling along this busy commuter route. The rules are simple and could save your life – keep your distance from the vehicle in front, fasten your seatbelt and don’t use handheld mobile phones.”

The stretch of road has been targeted after records revealed that 140 crashes have taken place between Fradley Lane and the county boundary from January 1, 2007, to December 31, 2009. Forty-five of these involved drivers aged 21 to 25.


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