The launch of the Team Staffs t-shirts
A t-shirt printing business is celebrating after securing a large new contract – thanks to a £10 advert! Sabcat Printing picked up the work after their advert on The Lichfield Blog was spotted by designers working on behalf of the Student Union at Staffordshire University. The Design Pit have now agreed a deal with Sabcat to print 2,500 t-shirts featuring the Team Staffs logo. The Team Staffs initiative is aimed at increasing participation in university sports amongst students at the university, particularly first year students A Sabcat spokesman said:
“We took the advert on The Lichfield Blog hoping to pick up local work and we never expected a job of this size from it. You just don’t know who lives around the corner!”
The deal came about after The Design Pit – run by Staffordshire graduate Gareth Robertson – was contacted by the Student Union to design the new shirts. Gareth explained:
“The Union wanted to create a brand that the students would buy into and planned to launch Team Staffs during Freshers’ Week in September 2010 with a ree hand out of Team Staffs-branded t-shirts. “I looked for local t-shirt printers in and around the Lichfield area and soon found Sabcat through an advert on The Lichfield Blog. After speaking to them, we all agreed that the project was a great opportunity to showcase our abilities and talents.”
And it seems the t-shirts have been a hit with students too. Student Union activities officer and one of those behind the Team Staffs initiative, Adam Hedges, added:
“Students were going crazy for them – the brand seems to be taking off big time, the university sports hall has a large Team Staffs banner hung up and flyers have been produced and handed out pushing the initiative. “The big thing for us at the Students Union is the University Vice Chancellor and Sports Management Board have all asked us for their own Team Staffs t-shirt! It really couldn’t have had a better impact in the first week of its launch.”
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Founder of Lichfield Live and editor of the site.

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