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Lichfield firefighters film music video as part of smoke alarm campaign

Firefighters filming the video

Firefighters filming the video

Lichfield firefighters have taken part in a music video to launch a new campaign.

The video has been produced by Staffordshire Fire and Rescue Service as part of their Push The Button Day on October 21.

The event aims to get people to check their smoke alarms are working correcty.

And to raise awareness of they have recorded their own version of the Sugababes single Push the Button. The new version by the Sugaflames features a video filmed by firefighters from across the county.

Chief Fire Officer Peter Dartford said:

“We’re continually trying new and innovative ways to get the message out there, about the importance of having smoke alarms and checking them on a regular basis, but a lot of people still aren’t listening. Hopefully they will now after hearing this song and watching the video – you just can’t help but listen to the words and laugh at the video. If the message gets across as we hope, thousands of people across Staffordshire will be testing their smoke alarms this Push the Button Day.

“It doesn’t stop there though we’ll be continuing to promote this campaign in the coming months in an attempt to get people to make it a part of their weekly routine.”

Some of the Lichfield firefighters featured in the video will be launching the campaign at Tesco Extra on October 21 from 11.00am until 2.00pm.

Jacqui Magitis, Community Manager at Tesco Extra said:

“We are always happy to help with any opportunities to assist with keeping our local community safe and are expecting an excellent response to the Push the Button campaign.”

Click below to view the video:

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