Community news website The Lichfield Blog is branching out with a new range of T-Shirts celebrating the area.
The not-for-profit website has enjoyed rapid growth since it began in 2009 and the new venture, called Viva LichVegas, is aimed at helping to support the work its volunteers carry out.
The fun designs pay tribute to various elements of Lichfield and Burntwood life and have been produced thanks to a partnership between local workers co-operative Sabcat Printing and the city-based site.
Funds raised by the venture will be re-invested into the many projects The Lichfield Blog is involved in.
Ross Hawkes, the site’s founder, explained:
“We’ve been shocked by the way the site has grown. But because we are a voluntary organisation we need to recognise that we can’t do everything on good will. Any money raised by the venture will go towards supporting a range of work we are involved in, including training and support for other community organisations.
“The T-Shirts are all good fun and we have plenty more ideas in the pipeline – but we’re more than happy to receive any other ideas our readers may have!”
The website has already worked alongside the likes of the Lichfield Festival and the Fuse Festival as a media partner and has been involved with helping other groups to develop online strategies.
The Lichfield Blog’s Philip John added that he hoped Viva LichVegas would be just the starting point for the website’s future development.
“Viva LichVegas is just one of many projects to come that will generate enough revenue to make The Lichfield Blog sustainable – something that we hope can be transfered to other local sites.”
The brand has already benefited from the donation of a successful design featuring Lichfield MP Michael Fabricant.
The image of the Conservative MP in an Elvis jumpsuit has already seen orders flood in to Sabcat Printing from around the globe.
Andy Bennetts, from the company, explained why Sabcat had decided to team up with The Lichfield Blog.
“We’ve been readers of the Lichfield Blog since it’s launch and we’ve seen it grow to become a valuable resource for the people of Lichfield and they’re part of the growing hyperlocal movement which is a very exciting media development. We’re delighted to be involved with Viva LichVegas to help the Lichfield Blog raise revenue to maintain and grow the project.”