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Road safety campaign highlights dangers bikers face on rural roads

A campaign highlighting the dangers faced by motorcyclists riding on rural roads around Lichfield and Burntwood has been launched.

The Cleaner, Safer Highway campaign aims to highlight hazards such as mud and branches on the roads which can be the reason behind many biker accidents.

It is being backed by the National Farmers Union (NFU), Staffordshire Police and Lichfield District Council.

Staffordshire County Councillor Mike Maryon, Cabinet member for Highways and Road Safety, said:

“As a motorcyclist I know from first-hand experience how dangerous mud on the road is. We are urging farmers, building contractors and anyone else to clear up the roads after them and providing free warning signs for them to put out until this can be done.

“Often motorists don’t see the debris until it is too late and this can have serious or fatal consequences – particularly for vulnerable road users such as bikers.

“This campaign will give bikers advance warning that there is a potential hazard ahead so that they can react in a timely and safe manner. If it gets the support of farmers, people working in the construction industry and motorcyclists, it will save lives.”

Sarah Faulkner from the NFU added:

“Farmers and growers are responsible but at certain times of the year mud and debris will be left on the roads and this has to be cleared by law.

“Having new signs will help those in the industry warn motorists of the hazards and add to the work already being done by farmers to help lower collisions on the roads. We would also encourage motorists to be aware of potential hazards and to take continued care when driving in rural areas.”

The county council currently receives around 60 calls relating to mud of the road every year and it is hoped that the campaign will encourage more people to report incidents of debris which may pose a danger to bikers.

To report road hazards or to request a road sign call 0300 111 8000.

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