Firefighters are urging people in Lichfield and Burntwood to make a New Year’s resolution to test their smoke alarms.
The appeal is part of Staffordshire Fire and Rescue Service’s Push the Button campaign.
The initiative was launched in October 2010 and saw a music video created that has already been viewed more than 25,000 times online.
Deputy Chief Fire Officer, Chris Enness, said:
“We’re continually trying new and innovative ways to deliver a message that saves lives. We cannot stress enough the importance of having smoke alarms and checking them on a regular basis, but a lot of people still aren’t listening.
“Hopefully, now so many people have heard the song and seen the video they will see the serious message that’s in there – to have a smoke alarm and make sure it works, because if it doesn’t work it’s useless and it won’t give you early warning and save your life in the event of a fire.
“We hope that by making this Staffordshire Fire and Rescue’s Service’s official New Year’s resolution members of the public will also make pushing their smoke alarm buttons a part of their weekly routine.”
Members of the public who need a reminder can sign up to the Push the Button Pledge which will send them a weekly email alert. To sign up, visit www.staffordshirefire.gov.uk.
Click below to view the Push the Button video: