Tour operators have been finding out what Lichfield has to offer in a guided tour of the city.
More than 50 coach companies were invited by Visit Lichfield to find out more about the area’s tourist attractions.
The day-long taster tour included visits to Lichfield Cathedral, Erasmus Darwin House, Lichfield Heritage Centre, The Samuel Johnson Museum and the Lichfield Garrick and Tourist Information Centre.
The group was also treated to presentations about Staffordshire Regiment Museum and the National Memorial Arboretum.
Maureen Roberts, travel trade officer for Lichfield District Council, said:
“We are always happy to welcome new visitors to our beautiful and fascinating city. This day out was a great way for tour operators to sample Lichfield’s rich historical heritage, to see which areas will interest their customers the most.
“We’ve had some fantastic feedback from the tour operators, and many have said they are looking forward to bringing their groups to Lichfield District in the future.”