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“More than four million people visit the district, enjoying attractions such as Drayton Manor Theme Park, The National Memorial Arboretum, Lichfield Cathedral, Curborough Sprint Course and many more. “Lichfield District Tourism Association is a valuable resource for our tourism providers. It allows the members to meet, network, and discuss the tourism industry. And, as tourism plays a key role in our local economy, supporting hundreds of businesses and thousands of local jobs, attracting even more visitors has never been as important.”The LDTA began in 1996, when around 20 local people met at the District Council House to talk about working together to attract more visitors to the district. Since then, the tourism association has welcomed more than 100 members, who meet periodically to share ideas about how to boost tourism across the region. To find out more about joining the LDTA, contact the co-ordinator on 01543 308216 or email LDTA@lichfielddc.gov.uk.