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“We are delighted to lead this campaign and support small retailers. Raising awareness amongst the public is one of the biggest challenges smaller retailers face and our message is about encouraging the public to use their local high street and understand how important a diverse retail sector is. It’s also essential that local retailers understand that to compete today they need to be top of their game. The time for sitting back has passed and action is required: Your high street needs you!”As part of the event, Lichfield Live will be launching a brand new business directory, aimed a showcasing independent retailers in the city. Philip John of Lichfield Live said:
“Lichfield has lost a few chain stores recently but as always has a healthy spread of independent shops. As a local business ourselves we wanted to support the local economy by making it easier for Lichfieldians to discover the independent retailers around them. “Existing business directories are severely lacking so we thought we’d build our own instead!”Independent retailers who want to appear for free on the directory are encouraged to contact email@example.com with their details. The directory will be launched on July 4.
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