A Lichfield market trader is celebrating a landmark after his family stall clocked up 60 years on the streets of the city.
Simon Davies’ grandparents, Cyril and Charlotte Davies, began with two stalls selling brassware in July 1951 before adding two further pitches five years later when they changed their goods to clothing.
In 1972 Simon’s parents Alan and Joan Davies were recruited into the family business following the death of Cyril. Then in 1979 Simon joined the business which added the Lichfield Saturday market to their calendar along with the Friday stall.
All three generations continued to work alongside each other on both market days until the death of Charlotte in 1990 aged 86.
Simon and his parents continued to trade together on Fridays and Saturdays but had to reduce to two stalls in 1994 after his mother became ill. His father Alan retired when Joan died in 2000.
Now a sole trader, Simon continues to trade in ladies clothing on Fridays and Saturdays, now specialising in Italian and French designs and saw his family’s commitment to trading in the city rewarded with a presentation by the Mayor of Lichfield Cllr Brian Bacon recently.
Simon, who has lived in Lichfield since 1998, said:
“It’s been great to trade in Lichfield and be a part of The Davies Dynasty for all these years. I served someone recently whose parents bought their school uniforms from us 30 years ago! Although many markets are suffering a drop in trade in these difficult times, Lichfield seems to have bucked the trend, proving popular with customers who value the high quality goods and service provided by the market traders in conjunction with Lichfield City Council.
“We offer a viable alternative to the faceless, characterless chain-store shopping experience.”
Lichfield City Council’s Markets’ Officer, Rachel Clive, added:
“The Lichfield markets are very fortunate to have longstanding traders such as Simon still trading and the City Council is very proud and grateful for their dedication, commitment and long service. With the closure of several retail shops in the city and the disappearance of many of the markets around the UK, it is quite an achievement for the markets in Lichfield to be thriving and fully occupied.
“There is a wide variety of stalls on all of the general markets on Tuesdays, Fridays and Saturdays, as well as the more unusual, hand and home made produce and crafts on the monthly Farmers’ Market. The traders and producers have so much to offer the residents and visitors to Lichfield and therefore the support of the public is of prime importance in order for the markets to remain thriving and successful.”