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Lichfield Festival shortlisted for national partnership award

The nine-year partnership between Lichfield Festival and BMW Plant Hams Hall has been recognised in this year’s national Arts and Business Awards shortlist.

These awards celebrate the most inspiring partnerships between culture and commerce that bring brand benefit, support for the arts and more diverse culture to the public.

Lichfield Festival and BMW Plant Hams Hall have been shortlisted for the Long-term Partnership category. Judges were impressed by several projects which the two companies have created over the years, including last year’s Knitted Engine which saw school children visiting the engine-production plant and then working with wool to create a giant installation for Lichfield Cathedral.

Festival Director Fiona Stuart said: “We are delighted to be shortlisted in a category which recognises the challenges of sustaining sponsorship relationships as well as winning new sponsors.

“We are proud of the way our relationship with BMW Plant Hams Hall has developed over the years, responding to the needs of both organisations and remaining fresh for company staff and audiences alike.”

BMW Hams Hall Plant Director Nick Spencer added: “As well as employing 800 people and its significant contribution to the local economy, BMW places a high importance on getting involved with, and supporting, the community in which we operate.

“We are proud that our sustained partnership with the festival has been shortlisted, recognising the opportunities it has brought to local people, as well as our employees, to enjoy and participate in arts and culture.”

Lichfield Festival and BMW Plant Hams Hall are now pitted against two renowned and formidable arts organisations with their sponsoring companies – Manchester’s Royal Exchange Theatre and Shakespeare’s Globe.

Winners will be announced at the 33rd Arts & Business Awards ceremony at Central St Martins in London on May 22.

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