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BMW and Lichfield Festival win National Partnership Award

BMW Plant Hams Hall and Lichfield Festival have won a national award for their long-term partnership.

The two organisations, who have been working together for close to a decade, triumphed in the BP Long-term Partnership Category at the 33rd national Arts & Business Awards, beating off competition from prestigious arts organisations The Globe Theatre, London and the Royal Exchange Theatre in Manchester.

Winners were announced at Central St Martins in London (Tuesday 22 May 2012) to a packed audience of business and arts representatives from across the UK. The event was hosted by Classic FM presenter Margherita Taylor.

“We are very proud to have won this award,” said BMW Plant Director, Nick Spencer. “As well as investing in the local economy, employing over 800 people, BMW places a high importance on supporting the community in which we operate. The Lichfield Festival is a great way to engage with local people and offer opportunities for everyone to enjoy and participate in arts and culture.”

Festival Director Fiona Stuart said “We are delighted that our relationship with BMW Plant Hams Hall continues to flourish and has been recognised in this way.”

BMW Plant Hams Hall and Lichfield Festival first collaborated in 2003 and the sponsorship has since developed into an in-depth and interactive relationship. From knitted engines to musical instruments produced from engine components, there have a been a number of additional arts projects enhancing the core sponsorship and festival programming, benefiting the community, school groups, festival audiences and BMW employees.

Ed Vaizey, The Minister for Culture, Media and Sport commented on the awards: “The Arts and Business award-winners are truly inspirational and show that a huge amount can be achieved through the right partnerships. Business support for the arts is vital and I would like to pay tribute to all the winners for their generous contributions to our cultural life.”

This summer will see the 2012 Lichfield Festival (4-15 July) and marks the ninth consecutive year with BMW Plant Hams Hall as Principal Partner.

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