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Lichfield firm’s expansion creates three new roles

A Lichfield business is expanding into to the home giftware party industry and is looking for staff to be part of the new venture.

Family-owned Arthur Price is launching the AP@Home brand across the region.

The cutlery and giftware firm are seeking three AP@HomeMakers. The roles will be self-employed with the ability to earn commission from parties and events.

Simon Price

Simon Price

Simon Price, chief executive of Arthur Price said: “We have changed the business in recent years as the marketplace has altered with much success.

“The new AP@Home venture is a measure of how confident we are in our products. The commission will be amongst the best in the business and free training and advice will be given.

“Most importantly we are not asking for any investment…this isn’t a franchise or anything like that. It is a simple way of offering people the chance to sell our products and make a living out of it.”

Anyone interested in the roles can email their CV to

Five per cent of all AP@Home sales will be donated to the We Love Lichfield Fund charity, which gives out small grants to local groups in need twice a year.

Simon added: “It is important that the local community benefits from business and we have taken the important and proper decision to give a percentage of our AP@Home sales to charity.”

For more information on the company visit

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