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Business exhibition for Lichfield firms is hailed as a success

An exhibition aimed at giving small businesses from in and around Lichfield a chance to showcase themselves, network and generate new custom has been hailed a success.

Seventy exhibitors took stands at the Pop-Up Show, which was organised by the Economic Development Service of Tamworth Borough Council and Lichfield District Council, and held at Drayton Manor’s Tower Suite.

The Pop-Up Show was aimed at small businesses which have basic marketing materials, but are often unable to attend bigger business shows because of the cost and staffing resources.

Each exhibitor was given space for a pop-up banner and a small number of marketing materials, including flyers and business cards. Four free seminars were also held during the event.

Richard King (LDC Strategic Director of Development Services), Craig Jordan (LDC Development Executive - Policy & Implementation), Cllr Alan White (LDC Cabinet Member for Development Services), James Roberts (Economic Development & Enterprise Manager for TBC & LDC) and Matthew Bowers (TBC Head of Planning and Regeneration)

Richard King (LDC Strategic Director of Development Services), Craig Jordan (LDC Development Executive – Policy & Implementation), Cllr Alan White (LDC Cabinet Member for Development Services), James Roberts (Economic Development & Enterprise Manager for TBC & LDC) and Matthew Bowers (TBC Head of Planning and Regeneration)

Councillor Alan White, Lichfield District Council’s Cabinet Member for Development Services, said: “Working together, we’re able to offer the business community of Lichfield District and Tamworth Borough useful information, support, and a chance to network and promote their products.

“It’s a great example of partnership working that is really important in this economic climate.”

Tamworth and Lichfield Business and Economic Partnership has also been honoured by the business community.

The partnership has also won a commendation at the Federation of Small Businesses Staffordshire and West Midlands Region Local Authority Small Business Friendly Awards.

Launched this year, the awards recognise the work by local authorities to support small businesses in the region.

The judging panel was particularly impressed with the simplicity of the pop-up shows, the fact they require relatively little by way of planning, and that they are affordable to business.

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