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New campaign bids to cut motorbike casualties in Lichfield and Burntwood

A high-profile road safety campaign aimed at reducing the number of motorcycle casualties on roads around Lichfield and Burntwood has launched.

Staffordshire Motorcycle Awareness Month runs throughout April and is calling on drivers to ‘think bike’.

As part of the campaign, an event at the Three Spires Shopping Centre in Lichfieldfrom 10am to 4pm on April 11 will offer advice for motorists about being more aware of bikers.

Kevin Wilcox, a road safety officer at Staffordshire Safer Roads Partnership said: “Bikers only represent one per cent of all traffic on Staffordshire’s roads but they make up 23 per cent of those killed or seriously injured and that’s why we will continue to work closely with them to help reduce the number of accidents.

“While it is important for bikers to ride safely, it is equally important that we educate motorists on how they can prevent accidents by increasing their awareness and encouraging them to take a little more time to ‘think bike’.

“We are driving down the number of accidents year on year, and have put a lot of hard work into making our roads as safe as possible. However, even one fatality is too much which is why we are continually finding new ways of alerting motorists to the dangers and encouraging them to be more aware of bikers.”

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Founder of LichfieldLive and editor of the site.

2 Comments

  1. johnthemon

    5th April, 2013 at 2:43 pm

    “Bikers only represent one per cent of all traffic on Staffordshire’s roads but they make up 23 per cent of those killed or seriously injured”

    It would be interesting to know, if there are any statistics available on how many of these “23 per cent” of accidents were in fact the bikers fault? It may be all well and good advising motorists about being more aware of bikers, but could it be the bikers need to be more aware of the motorists?

  2. Colin Jacques

    19th April, 2013 at 9:37 pm

    Reference “how many of these “23 per cent” of accidents were in fact the bikers fault?”. I have been a motorcyclist for 35 years, I have been involved in 2 accidents where car drivers have reversed out onto main roads and, 18 months ago, was struck whilst waiting to turn right from a T junction at the bottom of Morley Road, Burntwood. In the case of the latter, I was stationary, 5ft back from the ‘give way’ line and 3ft to the left of the centre line. A driver coming from my left turned into the the road from which I wished to exit, the damage to my bike was valued just short of £4,000. I suffered bruising to my legs and groin, and torn tendons in my arm. As I was lying in the road with kind motorists trying to help me the car driver explained she did not see me because she was in a rush to get to the co-op because she’d got something in the oven and it was ‘OK’ because she’d never knocked anyone off a bike before. Her only penalty was to attend a driver awareness course. I do not have full use of my right arm. Think on . . . .