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Councillors hope moving the Lichfield’s Tourist Information Centre to St Mary’s Heritage Centre will help safeguard the future of the site.
Market Square will become the city’s new tourism hub after plans to transfer services from the Lichfield Garrick from July were unveiled.
Lichfield District Council hopes the additional visitors will help make St Mary’s Heritage Centre a viable attraction for the future.
Councillor Val Richards, Cabinet Member for tourism, said: “St Mary’s Heritage Centre is located in the heart of the city and is an ideal location for Lichfield’s Tourist Information Centre.
“Like all heritage attractions, footfall is vital to the ongoing survival of St Mary’s Heritage Centre, and it is hoped that the 40,000 visitors the Tourist Information Centre attracts every year, will help to safeguard the centre well into the future.
“The move will also allow the newly formed Lichfield Garrick Theatre Trust to develop the space currently used by the Tourist Information Centre to support its ongoing operations as a charity.”
Among the services provided by the Tourist Information Centre are visitor guides, accomodation booking and acting as a booking agent for local attractions.
“We’ll be moving into our new home in a staged way,” Cllr Richards added. “The first stage will be to move the team into the centre and ensure all our services are up and running.
“We’ll then spend the summer getting up to speed in our new home, as well as serving this summer season’s visitors.
“We are looking forward to a joint re-launch of St Mary’s Heritage Centre in late summer, early autumn, and we’ll be working with other partners to see what improvements and enhancements we can make to support their activities as well.”
David Wallington, President of the Guild of St Mary’s Centre, said he was “delighted” by the news.
“We’re looking forward to working with the team to help boost tourism services both within the centre and across the city,” he added. “Tourism is vital to the city centre, helping to attract thousands of people to local shops and businesses, as well as support hundreds of local jobs.
“We’re confident that over time the new move will encourage even more people to visit the city and help St Mary’s and the council to play an even bigger role in supporting the local economy.”