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Labour say their new Parliamentary candidate will have Tory MP Michael Fabricant “trembling in his boots” ahead of the next General Election.
The party has named Chris Worsey as their representative and he has vowed to bring change to local residents.
But with Lichfield MP Michael Fabricant holding a majority of 17,683 from the 2010 ballot where Labour were only third, the task looks a tough one.
However, the party insist their candidate can make an impact when people in Lichfield and Burntwood go to the polls in 2015.
“Now that Labour members have selected Chris Worsey as our candidate for Lichfield, Michael Fabricant and the Conservatives must be trembling in their boots,” said a spokesperson for the Labour party in the West Midlands.
“Chris is a formidable campaigner whose selection will have really worried the Conservatives.
“In 1997, Labour were only 238 votes off being elected in Lichfield. Working alongside Chris, we are once again campaigning hard to secure a Labour victory in the General Election.”
However, Lichfield’s MP said a move towards Labour would be a bad thing for the area – but admitted that Mr Worsey did have some strengths which may trouble him.
“Well, he does have neater and shorter hair than me, I’ll give him that,” said Mr Fabricant. “The question now facing the local Conservative Party is whether I should get a haircut to match his. But I will be resisting that. It could cause a major split which will put Lord Rennard and Nick Clegg in the shade.
“I’m not sure about the ‘trembling in our boots’, though – not that we take anyone for granted.
“In the meantime, I will continue to campaign for Lichfield. My number one task at present is to fight HS2 and do all I can to keep Lichfield and Burntwood a great place to live and work and keep unemployment really low. It’s presently just 1.8 per cent.
“Labour would jeopardise all that.”