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People are being urged to make use of facilities at Chasewater this summer and help transform the area into “Burntwood-on-Sea”.
Cllr Sue Woodward made her plea as ownership of the attraction transfers to Staffordshire County Council from Lichfield District Council in April.
A number of improvements are already being planned, including a new beach play area with the hope of introducing a shuttle bus service from Sankey’s Corner during the school holidays.
“Chasewater is a great local asset, right on our doorstep but has suffered from a lack of investment in its facilities over recent years,” said Cllr Woodward.
“I am pleased that Staffordshire County Council has some exciting plans for the area to be developed into a country park which will bring new leisure opportunities as well as, hopefully, new jobs to the area.”
Cllr Woodward is using her Local Community Fund to support the beach area initiative and wants local people to back the idea.
She said: “I want to encourage Burntwood families to visit Chasewater this summer and hope to be able to get this beach idea off the ground.
“We need to look at better access to Chasewater from Burntwood though. It’s right next to the town and easy to get to on foot but we need easier parking and better transport links to get the full benefit.
“This is what I’m pressing for so that residents can enjoy their very own Burntwood-on-Sea.”
Burntwood Town Council Leader, Cllr Di Evans added: “We want to do all we can in partnership with Staffordshire County Council to maximise the new opportunities at Chasewater so that people in Burntwood, young and old, enjoy its attractions both now and well into the future.”