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Businesses have been learning more about plans to drive more trade to Lichfield city centre.
A new Business Imrpovement District (BID) is being drawn up which would see local companies a range of initiatives.
Paul Maddox, Chairman of the Lichfield BID Steering Group and owner of The Scales and Three Spires Coffee Shop, explained: “A Business Improvement District is where all businesses in the city centre agree to pay a little bit on top of their business rates. The money is ring fenced and then passed to newly formed company, which is run by businesses for the businesses and used to fund projects.
“The projects in the BID plan are chosen by businesses across the city and could range from better marketing and events through to parking offers and city improvements.
“I see this initiative as being the way forward enabling businesses to take ownership of our own destiny.”
The Lichfield BID Steering Group was formed in July after around 55 per cent of companies said they supported the idea and a recent meeting saw them come together to discuss the plans.
If the scheme goes ahead, it is estimated that around £250,000 could be raised each year.
Simon Lumb, Vice Chairman of the Steering Group and owner of Friary Shoes, said: “I’ve seen the benefits that partnership working can do for a business over the past few years, and I know how many fantastic things we can do if a BID does gets off the ground.
“This will not only boost footfall in the city, but also takings in shops and businesses, as well as supporting local jobs and more.”
Around 20 companies currently make up the Steering Group, including Tempest Ford, The George Hotel, Lichfield Cathedral, HCB, Cure, Obsession Salon & Spa, Michael’s Menswear, La Reve and The Spark Lichfield.
For more details visit www.lichfieldbid.co.uk.