The mobile screen advertising Poundworld. Pic: Nigel Adie

Lichfield’s MP says he is “delighted” that Lichfield District Council has agreed to re-examine the way it approves street advertising in the city centre.

The mobile screen advertising Poundworld. Pic: Nigel Adie

A giant mobile screen had caused controversy after it appeared on Market Street at the weekend.

But the local authority has since admitted it was not appropriate to give a permit for the screen, which was advertising the city’s new Poundworld store – a move which has been welcomed by MP Michael Fabricant.

Michael Fabricant

“I am delighted that Lichfield District Council agrees that the positioning of the vehicle and its naff hoarding was inappropriate outside the Samuel Johnson Birthplace Museum.

“Frankly, I think it is inappropriate anywhere in the historic centre of Lichfield.

“Not only did it look awful, it was giving off diesel fumes and the generator made noise too.

“I hope the council will now think very carefully before allowing permits to be issued for this sort of promotion again.”

Founder of Lichfield Live and editor of the site.