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Lichfield expert hopes new book will help people train their brain more effectively

A Lichfield psychologist is hoping his new book will help people harness the full power of their brains.

Phillip Adcock, who is managing director of a number of human behaviour analysis companies, inlcuding Lichfield-based Shopping Behaviour Explained Ltd, has written Master Your Brain.

The book launched in the US last year but has now been published in the UK for the first time.

Phillip Adcock with his new book

Phillip Adcock with his new book

But 54-year-old Phillip – who has studied the workings of the brain for 30 years – insists that his book is not just another self-help title.

“It’s possible to achieve success in career, health and relationships and make effective and lasting changes in life simply by using more of your brain’s power and understanding how it works,” he said. “The brain can be programmed just like any other computer, and once you’ve learned how to do that it will take over and propel you to achieve your goals, conquer your fears, master communication and relationships and overcome social obstacles.

“Along the way you’ll also understand why colleagues, bosses and friends behave as they do and positively influence their feelings and behaviour.”

Phillip’s company works with the likes of Mars, L’Oreal and Tesco and he insists that small margins can make a big difference when it comes to the human brain.

“It can perform more than 20 quadrillion calculations per second, but we can only focus on one or two things simultaneously,” he explained. “If we can learn to use just a fraction of our brain’s power better it can make an enormous difference to our lives.

“If we want to get our bodies fit we exercise it. The brain is no different. This book is an exercise programme for the brain.”

Master Your Brain is published by Sterling Publishing and is available from Amazon for £12.95.

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Founder of LichfieldLive and editor of the site.