Lichfield firefighters have ditched their usual safety gear in favour of stripey socks and tutus for charity.
The Red Watch team have taken part in the Crazy Legs challenge for Stand Up To Cancer.
The charity drive is organised by Cancer Research and Channel 4.
Steve Whitehouse, Watch Manager at Lichfield fire station, said: “We’ve really enjoyed getting in the mood for Stand Up to Cancer by posing for the cameras in our ridiculous outfits – the guys took to the tutus like ducks to water!
“We hope our example will fire other people’s imaginations take on the Crazy Legs challenge to help raise money for life-saving research.”
Launched in the UK in 2012, Stand Up To Cancer has already raised over £23.8million.
This year’s campaign will culminate with an evening of special programming on Channel 4 on October 9.
A spokesperson for Cancer Research explained: “Money raised by Stand Up To Cancer is helping change the face of cancer research by funding clinical trials, which mean new and improved treatments can be tested and then given to people who need them most.
“One in two people in the UK will develop cancer at some point in their lives and there’s still much more to do to ensure no-one’s life is cut short by this devastating disease. That’s why we need everyone to join us and make a stand against cancer now.”