Shoppers in Lichfield can pick up a bargain and help homeless people at the same time.
The new YMCA store in Lichfield’s Three Spires Shopping Centre will support the charity’s work in the region.
The shop is run by two permament members of staff and a call has gone out for volunteers to lend a hand.
Andy Horsnail, from Lichfield, cut the ribbon to officially opened the new store and predicted it would make a real difference.
“As the local branch of YMCA we try to raise as much in the way of funds as possible through our shops, and alongside that we try to help people and families in crisis,” he said. “Ultimately, our aim is to help get people off the streets and back on to the right rails, however we can do that.
“Times are hard at the moment for people and we have to think a bit harder about how we do things. We know the help we give is really required as people out there are really struggling.
“We are a local charity. Every penny raised stays local and the service as a whole helped 10,000 people from the area last year.”
The YMCA currently operates 71 beds across the district to help young people and adults facing homelesseness. It also runs a counselling service and organises a food bank.
Area manager Harriette Walters said: “We’ve obviously got a good location in Three Spires and the footfall means we’ve already had a great deal of interest from shoppers.
“It does feel like we’re off to a good start and I hope the customers continue to visit the shop, find a bargain for themselves and help us raise vital funds to support YMCA projects throughout the area at the same time.”