New hotels could be on the horizon as Lichfield looks to attract more visitors.
Figures from the Great Britain Tourism Survey show that 113,000 ‘overnight visitors’ from the UK headed to the city per year between 2011 and 2013.
The number is below a number of other cities with cathedrals, including Worcester (203,000 visitors), Lincoln (345,000 visitors) and Gloucester (283,000 visitors).
A draft version of the Lichfield City Centre Development Strategy has revealed that plans are already afoot to create more stopover capacity in the area.
“Lichfield District Council is currently identifying land allocations for new hotel accommodation as part of the planning process,” the document states.
“Hotels could be identified as part of any mixed use development at Friarsgate or Bird Street.
“Other opportunities for conversion or new build should be identified.”
But it’s not just big hotel chains the council is looking to attract.
“Touring caravan parks located with easy access to attractive town centres are very popular and good sites attract high spending visitors,” the draft strategy document explains. “It would be worthwhile undertaking a review to identify any appropriate sites.
“Those wishing to use existing buildings for ancillary B&B should be encouraged to do so through supportive policy and business support.”