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People in Lichfield and Burntwood are being asked to check with old or vulnerable neighbours and friends over the Christmas and New Year break.
Staffordshire Fire and Rescue Service say statistics show that those over the age of 80 are 10 times more likely to die in a fire than those aged 30.
According to Age UK over half a million older people spend Christmas alone, with Staffordshire Fire and Rescue Service warning that cold weather conditions could pose a health risk for isolated older people.
Station Manager Dez Stoddart said: “It is saddening that the majority of people who lose their lives in accidental house fires are aged over 65, and with almost a quarter of the UK’s population predicted to be aged 65 and over by 2035, we urgently need to address this problem.
“We are urging people to spare a few minutes of their time to visit an older or vulnerable person, whether they are a family member, friend or neighbour, and test their smoke alarms to see if they are working.
“It is not an exaggeration to say this simple act could potentially save someone’s life.”