A train will be renamed in honour of the Lichfield Festival.

The London Midland Class 350 train will be given its new official title in a service at a London Euston on June 14.

The London Midland Class 350 train which is soon to be called the Lichfield Festival

The engine will be known as Lichfield Festival for the rest of its working life.

London Midland’s commercial director Richard Brooks said: “This is the third year we have sponsored the festival and we wanted to do something special to mark our support of this exciting event.

“It is very rare that London Midland names a train, and we are delighted to be naming a Class 350 train in recognition of us being the principal partner for the festival.

“We are also delighted that we are helping to bring the delights of this prestigious event to a broader audience.”

The ceremony in London will feature a taste of the Lichfield Festival with performances from violinist Joo Yeon Sir and The Malachites theatre company, before Julian Lloyd Webber officially renames the service.

Lichfield Festival director Jennifer Mears said: “It is unusual for an arts organisation to have a train named after it.

“A naming ceremony such as this stands as a permanent testament to the unique role which the festival plays in bringing exciting artistic performances of an international calibre to Staffordshire and beyond.

“We look forward to welcoming all involved to the event at Euston and can’t wait to see the reaction of passengers as they depart the train – they are in for a real treat.

“We hope people will use the train to visit the Festival, a journey which is only one and a half hours direct from London Euston.”

The Lichfield Festival runs from July 1 to 10. Full details of the programme can be seen online.


Founder of Lichfield Live and editor of the site.