Business leaders say a concert by Sir Tom Jones has put Lichfield on the map.
The Welsh singing star performed in front of thousands of fans in a giant marquee in Beacon Park last weekend.
Before the concert, organisers tinyCOW said they hoped the show would provide a boost to the local economy, and Paul Maddox, chairman of the Lichfield Business Improvement District (BID) said many visitors had travelled to the city for an overnight stay before the show.
“We cannot thank tinyCOW enough for choosing our beautiful city as the back drop for their fantastic event,” he said. “This has attracted thousands of people into Lichfield over the weekend and business was booming as a result.
“To have such an international megastar as Sir Tom Jones visit Lichfield as part of his world tour has undoubtedly helped to put Lichfield on the map.
“I for one would fully support similar events in the future.”
Sir Tom was joined on stage by acts including Lichfield’s Tony Christie, Britpop stars Cast, The Pigeon Detectives and a number of local artists for the all-day show.
Morag Pringle, city centre manager for Lichfield BID, added: “It was wonderful to see so many people enjoying Lichfield and the outstanding performances from all of the acts on Sunday, despite the great British weather.
“For tinyCOW to give the opportunity to local acts to support legends like Tony Christie and Sir Tom Jones on such a stage should be applauded.
“The way such an event has raised the profile of Lichfield is invaluable to businesses long term and I hope to see many more fabulous acts perform here in the future.”