A local business is set to boost the We Love Lichfield fund.

Maria Dutton, Simon Price and Caroline Pittaway in the Arthur Price Lichfield Shop
Maria Dutton, Simon Price and Caroline Pittaway in the Arthur Price Lichfield Shop

Cutlery and giftware firm Arthur Price will hold a special sale during November which will see £10 donated for any purchases over £100 at its factory shop on Britannia Way.
It is the fourth year such an event has been held by the business.

Arthur Price CEO Simon Price, a patron of the We Love Lichfield Fund, said: “The idea is simple, if you want to plan the Christmas shopping early, find a gift for a loved one or feel the urge to treat yourself, if you buy during November you are also helping a fantastic local cause.

“So far we have raised over £3,000 for We Love Lichfield from this now annual promotion, and I hope to make it £4,000 in four years.”

Launched in 2011, the We Love Lichfield fund considers applications from local groups across the district in need twice a year.  Companies and individuals donate or fundraise for the fund and all money is then invested through a permanent endowment fund registered by charity the Staffordshire Community Foundation. Interest and dividends earned are then distributed as small grants.

Founder of Lichfield Live and editor of the site.