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New Lichfield tourism guide is launched at the Garrick

A new guide designed to attract more visitors to Lichfield has been launched.

The 2017 Visit Lichfield programme was unveiled to tourism providers at the Lichfield Garrick.

Guests at the launch of the Visit Lichfield guide

Guests at the launch of the Visit Lichfield guide

The city theatre will take centre stage as preparations begin to mark the 300th birthday of actor and playwright David Garrick, who grew up in Lichfield.

Tim Ford, artistic director of Lichfield Garrick, explained: “This is such a special year as we celebrate our theatre’s namesake.

“As the man who produced 24 Shakespeare plays, we are excited to be bringing Cymbeline and Romeo and Juliet to Lichfield audiences.

“On top of this we are busy crowd-funding an iconic statue of David Garrick by the sculptor Peter Walker, which we hope to display outside the theatre. We are also running a playwriting competition to seek out undiscovered literary talent.

“There will be plenty more Garrick300 activities taking place at heritage venues right across the city, which are detailed in the new guide.”

Guests at the launch were also treated to a performance of The Actor and the Doctor by Ken Knowles and David Titley, offering a glimpse into the friendship between Garrick and Samuel Johnson.

Councillor Helen Fisher, Cabinet member for tourism at Lichfield District Council, said: “Our visitor guide shows just how much there is to do and see.

“On top of the Garrick300 celebrations, we have a wealth of events taking place throughout the year, including the Bower, Fuse, Burntwood Wakes, the Lichfield Festival, the Lichfield Food Festival, the Lichfield Proms, the Heritage Weekend and many more.”

The Visit Lichfield guide can be viewed online or picked up from St Mary’s on the Market Square.

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